Google Play charges 15% on your first $1M/year automatically, no enrollment needed, then 30% above that. Subscriptions have their own, generally lower, rates. Enter your revenue to see your real payout.
Fees breakdown
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Unlike Apple, where you have to actively enroll in the Small Business Program, Google Play applies the 15% rate to every developer's first $1M in annual revenue automatically, no application needed. Only revenue beyond that threshold hits 30%.
Before this date, subscriptions were charged 15% from day one, a genuinely generous rate compared to Apple's first-year 30%. As part of a settlement with Epic Games, Google split the subscription fee into two parts in the US, UK, and EEA: a 10% service fee, plus a 5% billing fee if you use Google's own billing system. Using it still nets out to the same 15% most developers were already paying, the real change is that alternative billing (routing payment outside Google Play Billing) now only costs the 10% service fee, with no billing fee attached.
Once your aggregate earnings across all apps in your developer account group cross $1M in a calendar year, everything above that reverts to 30% for the rest of that year, then resets to 15% the following January.
Fee rates and program terms change periodically, and the June 2026 subscription changes are still rolling out region by region. Always confirm your current rate in Play Console before making pricing decisions. This tool provides estimates only and isn't affiliated with or endorsed by Google.
