Under the YouTube Partner Program, creators keep 55% of the ad revenue their videos generate, and YouTube keeps 45%. Enter your monetized views and an estimated CPM to see your payout.
Fees breakdown
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YouTube's revenue split is one of the most stable and well-known numbers in the creator economy, it hasn't meaningfully changed in years. Here's exactly how the math flows.
Once you're in the YouTube Partner Program, you keep 55% of the ad revenue generated on your videos, and YouTube keeps 45%. This applies to standard display, overlay, and video ads; other monetization features like Super Chat and channel memberships have their own separate rates.
Your actual payout depends far more on CPM (revenue per 1,000 monetized views) than on raw view count. CPM varies enormously by niche, audience country, time of year, and video length, finance and business content often sees CPMs of $10-20+, while general entertainment content can sit closer to $1-4. Your own YouTube Analytics dashboard shows your real average CPM, which will be more accurate than any generic estimate.
Views from ad blockers, non-monetized regions, or videos without ads running don't generate revenue at all. "Monetized playbacks" in your Analytics is the number that actually matters for this calculation, not total views.
This calculator estimates ad revenue only, not Super Chat, memberships, or YouTube Premium revenue share, which follow different rules. This tool provides estimates only and isn't affiliated with or endorsed by YouTube or Google.
